How to Really Maximize Your B2B Email Lists

There are many ways to advertise on the Internet these days and besides banner ads, the more common and preferred way is sending e-mails to prospective clients or customers. This e-mail listing is often bought from some information-gathering company which can be quite expensive for someone who is just starting in the on-line business world. Additionally, these lists may also contain some bogus names and addresses and you have to filter out these fictitious e-mail addresses from that list.
For the newbie businessman, having an e-mail list is only half the step towards making a sale. The other half is actually having the e-mail recipient open and read your e-mail messages. E-mails are so plentiful these days most people use spam filters that weed out irritating e-mails offering products and services from people and companies you hardly know about. This information overload causes not a few people to just delete e-mails without even bothering to open and read them at all. This action is a real loss to the e-mail marketer whose value proposition got deleted along with that e-mail.

Recent Internet surveys and studies indicate that most people hardly have the time to bother to read e-mails anymore. What most people who actually opened unsolicited e-mails do is scan them quickly which is different from actual reading. Scanning a web page or an e-mail takes just a few seconds but people who do that try to look out for certain keywords contained in the message. The trick in having e-mails being read is avoiding certain keywords that turn off most people.

There are two things that often prevent e-mails from being sent to their recipients. The first is a link on your e-mail that had been blacklisted before. Having this back link in your e-mail message will in all probability trigger the spam filter and block your e-mail from a recipient’s in-box. So deliver an e-mail message that is plain and simple but still catchy enough to warrant reading. Being blacklisted is a common occurrence because of the prevalence of spamming (especially spam links) that inundate the Internet and use up valuable bandwidth.

The second reason your e-mail might get blocked is because of certain keywords which you thought to be innocent but attention getting included in your e-mail. Words such as guaranteed, all free, absolutely no risk, make money, get a free sample and money machine have been programmed into the spam filters and this will trip up your incoming e-mail. So try to avoid using these words without losing the important message in your ad content. Try to use alternative words and phrases that say the same things and your e-mail will most likely get through these filters.

E-mail marketing is a fairly lucrative endeavor if you only know how to harness the power of the Internet. Digital media can reach far greater numbers of prospects than ever before but it takes real expertise to be able to do that. Part of the effort is to make people read your e-mails and one sure way to do that is using a captivating attention-getting title in your e-mails.


Top 7 Reasons to Blog About Your Business

One of the most common questions business owners ask is whether they should install a blog on their website. Although it does require work to create content and maintain a blog the benefits are astounding and cannot go unrecognized. With a blog, businesses will be able to enter an entire world of social media, help improve their search engine rankings, drive more leads to their website and retain customers for longer periods of time.
The following article will go into detail why you should blog about your new business and the benefits associated with it:


Build a brand

When blogging about your new business, not many people will immediately know who you and what your business does. Blogging allows you to show off your expertise in the market and build authority which helps build a brand around your business.


Create a community

Blogging is inherently a social platform due to the ability to leave comments and interact with the site. Blogging about your business can bring new, interested people to your business to read content, engage and join your community which can help lead to long-term customers.


Free press and promotion

Blogging is essentially a free promotional tool for business. Writing content related to your market and niche allows you to reach further across the net and bring new visitors to your site absolutely free.


Better search engine rankings

Search engines love blogs; many websites are static in nature but a blog allows you to continually update content. The more content you write about your business the more you’ll have search engines indexing your pages and increasing your search engine ranking.


Drive more traffic

Traffic is the name of the game and the greatest benefit of blogging about your new business. Each new piece of content that goes out is another opportunity for people to find your content in search engines, click through and become a customer.


Increase leads and customer’s

A static website is only as powerful as its copy; when it doesn’t change you’ll need to constantly test to improve conversions. With a blog, however, you’ll be able to help increase customers by giving them a reason to follow your business – content. Content will help convert an interested lead into a customer through the authority you build by blogging about your business.


Retain customer’s

After a customer purchases from your new business you’ll want to retain them and turn them into life-time customer. Although you may not be able to offer them additional products, you can offer them content. A business blog will allow you to give additional benefit and value to your customer which can help stay around because they know they are appreciated.


What is SaaS Computing?

SaaS stands for Software-as-a-Service. Software-as-a-Service (SaaS) is the provision of software applications by a third party organization located in a remote location to users via the internet. SaaS enables clients to essentially rent and use their needed software applications from a server company that provides the software and the hardware in a separate location. The clients access the software via high-speed internet connection and do not need to have the software installed in the clients’ computers thereby avoiding maintenance and upgrade costs. SaaS is much like electricity today. Organizations and individuals do not generate their own electricity but buy electricity from a third party company for their use.
Fast and reliable internet connection is essential to the use of SaaS. SaaS is becoming wide spread with the Web 2.0 development. Many organizations are already offering SaaS as part of their cloud computing package. SaaS is beneficial as it frees the client company from purchasing and maintaining expensive software thereby reducing cost while benefiting from the economies of scale of the vast resources of the provider.

Organizations wishing to adopt and use SaaS will need to undergo strategic adaption to the required environment. Adaptation will however be limited by the availability of fast network connections in many areas where the company operates. Global organizations operating in many countries around the world will especially face more challenges because of the variations in the speed of connectivity around the world. This disparity in network connectivity will limit adoption of SaaS concept to operations in major cities in the developed countries. This limitation may constitute a hindrance to the wide spread use of SaaS by organizations in many countries.

SaaS is a component of cloud computing. Cloud computing encompasses the delivery of a package of hoisted services over the internet. Cloud computing includes infrastructure as-a-Service (IaaS), Platform-as-a-Service (PaaS), and Software-as-a-Service (SaaS). Cloud computing essentially allows customers to do all their computing via the internet without need to install software, expand hardware regardless of the platform. All the software, hardware and operating system are located on the remote facility provided by a third party company.


Benefits of SaaS Platforms

The SaaS software revolution has finally come of age. SaaS, or “software as a service,” is not a new concept. Even though the idea has been around for years, widespread developments in Web 2.0 technologies have finally given SaaS its wings.

What is SaaS? SaaS is the deployment of software that is hosted and managed at a data center operated by a software vendor. For example, instead of purchasing and installing project management software, you pay a monthly fee for the use of it. The applications can then be easily accessed on the Internet by team members and project managers.


There are SaaS equivalents for any project management program on the market. Online project management software like RivalScan offers the same features as traditional software programs, but with some added benefits.


SaaS Solutions Cost Less

Research shows the cost of SaaS solutions are typically four to five times lower than traditional project management programs. Since it requires no software, hardware or dedicated IT teams, deployment costs are substantially less. With traditional software solutions, the expenditures keep adding up. In addition to the initial software license purchase, hardware, support staff and software updates are only a few of the extra cost considerations.

With SaaS-based programs like RivalScan, your only cost is a low monthly subscription fee for a complete lead generation service. Compared to the cost of traditional software programs, a monthly fee is much easier to budget than a large expenditure.


Deployment is Fast and Easy

Once you have a SaaS subscription, your project management and task applications will be available to team members instantly. Physical program installations can take months to complete. A typical software implementation involves not only the installation of the software but also purchasing and installing servers and equipment.


Access Data From Any Location

SaaS applications can be accessed on any platform that links to the Internet. With a typical Internet connection, SaaS subscriptions allow users to access programs and data from anywhere. Team members at multiple office locations, at home or on the road can access and use the same documents, data and task tools.


The Software is Always Up-to-Date

With traditional licensed software, you have to wait for the next release to benefit from the latest technology. Because software is already up and running on the SaaS vendor’s data center, updates are automatic. As soon as a new feature or upgrade is applied to the application, your team can start using it. Traditional software requires expensive and time consuming updates to stay current.

Is SaaS right for your project management and business needs? It depends on where you plan to take your organization in the next few years. Are you comfortable with new technologies? Do you mind running your system remotely? SaaS may not be for everyone, but the growing trend toward virtual task solutions is causing businesses, both large and small, to take notice.


Scanning Website Source Code

Here at Rival Scan we collect information on millions of websites each day by scanning website source code. We pride ourselves in both the amount and the accuracy of our data for our valued customers.


Our advanced Machine Learning and AI integrated algorithms parse data with speed and efficiency, without leaving out any valuable website source code. We craft a custom technology profile also called a technographic for each website our machines visit. Our advanced technographics are constantly getting better and collecting more data but currently include the following information:


  • Over 2,000 Website Technologies Detected
  • Technology First Detected Date, and Last Detected Date
  • Server Information (IP Address, Country, etc.)
  • Alexa Domain Rank
  • Emails Addresses
  • Name / Job Positions (with email if present)
  • Social Media Links
  • Company Name
  • Company Tagline
  • Company Address
  • Tag Data/Codes (Such as Google Analytics Tracking Code)
  • First Date Visited, Latest Date Visited
  • Subdomains
  • Website Keywords
  • Website Category/Verticals
  • and MUCH more!


As you can see, we collect pretty much everything we can from website source code ranging from what it’s built with, to contact and lead information to built our technographics. We’re absolutely fascinated with whatruns the internet and desperately wanted to share this valuable data with our customers.


This project actually stemmed from personal need. I own various startup websites ranging from Website Heatmapping and Analytics to Website Development and SEO and was spending hours scouring the web for leads. I thought there HAD to be a better way to collect this information, and thus the foundation and the infrastructure of Rival Scan was born! It started (relatively) small only detecting a few site technology and would only check website framework for software I was competing with, or developed in.


Are you looking for a Free Market Analysis?

You’re probably reading this because you’re looking for a good place to find a free market analysis. Well, you’ve come to the right place! Here at RivalScan we use advanced Machine Learning and Artificial Intelligence to scan Millions of webpages for development technologies and their market share. While we do that, we also collect a lot of other valuable information pertaining to the companies using those technologies.


With our tools you’re able to easily perform market analysis for FREE in various ways. With our browse page you’ll find popular technologies in a categorized list. You can then perform basic reports on them by clicking the technology you’re interested in. If you’re looking for a more advanced website scanner you can head over to our search page. On this page you can input multiple technologies with advanced filters like:


“ALL of these technologies” – Websites must contain ALL development technologies listed.

“Any of these technologies” – Websites can contain ANY of the websites listed.

“Cannot Contain” – Websites excluding the technology listed.


We know that we may not have every single one of the 300 million websites available online today (although that is our goal) so we also included a Scan feature – where you’re able to provide your own website you’d like a detailed report on. We call this report a Technographic. In essence, technographics are incredibly detailed reports on websites, chalk full of valuable information not only pertaining to the technologies that they use. It will also include information like: What industry/sales vertical the website is in, Similar websites using the same Google Analytics accounts, Email Addresses, Addresses, Social Media Profiles, and many other characteristics or information we can find on that company.


We provide our valuable free market analysis for anyone; you don’t even have to sign up to view the basics. We strongly believe that everyone should have access to grow their business properly. We also have paid plans available for purchase if you’re looking for a large number of websites, or if you need specific detailed data that’s costs us a lot to procure.


If you’re particularly interested in specific development technologies you can head over to our monitor page. This page contains easy to understand graphs showing the popularity or “Market Share” of a specific technology. We get this information by tracking which websites add or remove a specific web application. We also record which websites add/remove this so you can easily target low hanging fruit that recently has removed a competing technology. We take it a step further on our Monitoring page. Here you can specify websites you’d like us to constantly scan and monitor. You’ll then get email alerts if we detect that a technology has been added/removed. We hope to improve this feature in the future, allowing us to detect more changes other than applications to provide better value for our customers.


The Best CMS Checker | Scan a website now!

Have you ever asked yourself what CMS is this site using? That’s where our CMS checker comes to save the day! Easily find what Content Management System (CMS) a website is using with our advanced Machine Learning and AI website scanner.


CMS Checker Detected Platforms

For example, our website scanner can easily detect when a website is built with any of the popular Content Management Systems below:

  • WordPress
  • Drupal
  • Joomla
  • Magento
  • Shopify
  • Concrete 5
  • And over 2,000 more technologies!


Our platform not only will check cms, but we also scan a wide verity of information relating to that site. Like who hosts the website, what country it’s in, social media profiles, domain rank, keywords, Alexa/Traffic ranking, employee information and even email addresses for easy lead generation. Our advanced detection technology can identify over 2,000 different technologies used on websites.


You might be wondering, why would I need to know what a website is built with? Why would I need to use a CMS checker? Well, the answer to that question really depends on who you are and what you do. For example, if you’re a small business owner just getting started with online marketing, you may like the look of a particular website, and may want to build your own website on the same CMS to get similar results. If you’re a CEO or other C level employee of an early startup, you may want to use our database of over 250 million websites to seek out the companies that use your competitors development technologies. That would provide easy targets for new leads, especially if your pricing and features are better than the competition. If you’re a Website Developer looking for new clients, our vast amount of data relating to SEO, Keywords on site, Site Age (by looking at the copyright footer) and finally what the website is built with is perfect for low hanging leads ripe for sales.


Working With Big Data

When working with big data like this, it’s easy to get lost. That’s why we deployed advanced filters so you can narrow down exactly what you’re looking for and eliminate anything that doesn’t apply to you. You can narrow down a particular site built with technology A that doesn’t have technology B. Or maybe you’re just looking for websites with the WordPress CMS that have a copywrite footer showing 2003. All of that and more can be accomplished with filtering, check out our other articles for more information on how to filter and work with big data. After you’ve collected the data you want, you can easily export that to one of over 2,000 different platforms with our Zapier integration making lead generation a breeze.


Are we missing anything? If you have a particular set of websites not covered in our data that you desperately need information on head over to our custom crawl page and import your list of websites and select exactly what information you need covered! We’ll get to work and have our advanced algorithms scan your sites so you get the most detailed and up-to-date information on what those websites are built with. Because we collect information on millions of websites each day we can turn that order around quickly with laser accuracy so you never are late to jump on a lead.


A Free CMS Checker

With our credit-based payment system you pay for exactly what you need and nothing more! Don’t waste money by opting for larger all-inclusive packages just because you want to search for more than three technologies. We want our customers to be happy with the price, effectiveness and freshness of our data and a credit-based system works perfectly for that! Cut out the excess technology spend for your company and only pay for the data you use.


In conclusion, at RivalScan our CMS Checker can work on a wide verity of levels, for a wide verity of people and businesses. We do our very best to offer our customers the technologies that websites are built with at the very best prices, without compromising the size and accuracy of our data.


RivalScans Competitive Intelligence Tools

Competitive intelligence tools like RivalScans offer an undeniable advantage to its users regarding marketing and sales. Let’s look at how this tool helps users gain the edge and take control of their target leads.


A short review of RivalScan’s features

RivalScan, as the name suggests, is a tool that tells its users what kind of technology a website is using to build itself. Here are some of the most distinctive features of RivalScan:


Advanced Machine Learning

The only website profiling tool on the internet that uses Advanced Machine Learning or AI for technology detection is RivalScan. Hence, their detection rate is comparatively much better than its competitors.


Advanced API

It uses an advanced application programming interface that allows the user to integrate with their own website or application without any hassle. RivalScan also partnered with Zapier to connect with over 2000 apps. Now, importing data between apps will be much easier.


Credit Based System method of pricing

RivalScan can keep their prices much lower than its competitors because they use a Credit Based System. The users will pay only for the data that they used or the information that they want, and nothing more than that.


Large database

The bigger the database, the more information the tool has, and the more accurate their conclusions based on the information will be. RivalScan has already scanned over 60 million websites in its Beta phase, and it plans to increase this number to a whopping 250 million within the first month of launch.


A short review of BuiltWith’s features

BuiltWith has similar features with RivalScan and works almost the same way as its more affordable alternative. There is no point in beating around the bush. Hence, we can directly say that the most significant advantage that RivalScan has over BuiltWith is that the first option is much cheaper and affordable than the latter due to its Credit Based Pricing System.


Besides the pricing method, RivalScan is one step ahead in the technology detection game, thanks to the Advanced Machine Learning that they utilize. These two points are probably the only differences between the two that are worth mentioning. Regardless of these points, BuiltWith is an excellent tool with many features like:


  • Generation of leads by using its 38k technologies and 270 million websites
  • Analysis of the market using market share information
  • Keeps its users alert and notified about any new changes in the websites of interest
  • Integration with CRM using different types of marketing and sales software
  • Understanding the prospect’s requirements and improving conversions
  • Provides data that covers the entire market
  • Helps in informing users about the risks that their websites might face
  • Filtering information to suit the needs and requirements of its users


Gaining a competitive advantage in marketing and sales with RivalScan 

The success or failure of a website or business depends on how well they carry out the marketing and selling processes. Marketing includes advertising and anything related to how a person can expose their target audience to their product or service. The next process is selling, where this marketed product or service gets exchanged for consideration.


The question that arises is: how can a person gain a competitive advantage in marketing and sales using the information and data that RivalScan has provided? The technology detection method of RivalScan has one of the best detection rates in the market. With this accurate information, a person can figure out what their rivals are using and make a forecast.


This forecasting will be possible because once they learn about what technologies their competitors are using, they can study those who used the same technologies in the past and how they faired in the market. It is a significant element of a successful marketing strategy.


Learning about the pricing methods and features of the competitor’s product or service is another important point. It can give the user an idea regarding how they should price their products and services. And if they can price them lower than the rivals’ prices, it will skyrocket their sales.


There are over 60 million domains scanned by RivalScan already during its beta phase. Adding another 190 million to this number and making it a total of 250 million in the first month is the goal. It will not be difficult for RivalScan to provide its users with all the information they might need considering the vast amount of data it collects.


Using RivalScan data for specifically targeted LinkedIn ads

If anyone is wondering why LinkedIn ads that target specific companies is important, there is a straightforward answer. It gives a person more control over their targeted leads and improves accuracy by a considerable margin.


Here are some reasons why targeting a company based on what type of software they use is favorable:


  • Firstly, it helps in hooking the rival’s clients and making them switch to another product or service
  • Secondly, it allows a user to suggest or recommend their partnership’s solutions and services
  • Thirdly, it can increase a user’s blog engagement


Now that readers know why it is crucial, it is time to get into how it happens:


  1. Use RivalScan to find out what technology the user’s competitor uses
  2. Export the information gathered to LinkedIn’s Account Targeting
  3. Create different “matched audience” list for every competitor or a single list of their customers
  4. Lastly, the user can create a campaign with the new lists made in the previous step


The process of making target specific ads for better conversion and more effective reach starts with data collected and provided by RivalScan. Hence, it is in everyone’s interest to avail of this affordable website profiling’s services.


Final thoughts 

There are many things that a competitor website analytics service like RivalScan can do. From generating leads and targeting these leads to putting up company-specific ads on websites like LinkedIn, the possibilities are endless. Getting the upper hand in marketing and sales is one of the most beneficial advantages of using a website profiling tool like RivalScan.




Competitor Targeting with RivalScan

In an increasingly competitive world, both in the digital and physical worlds, even surviving becomes a massive challenge. One thing that anyone or any website should do is stay on top of the game by knowing everything they can about their competitors or rivals. With the help of RivalScan, a website profiling tool that helps in prospecting sales, a person can have their rivals below them.


Now readers must be wondering, how can this tool carry out this function? How can RivalScan help in spotting a product competitor and get knowledge about their website technology for the users’ benefit? Continue reading to find out more.


A review of RivalScan’s features

RivalScan is a type of software or tool that provides technographic information. It can help users to target their competitors or rivals using the information RivalScan offers for an affordable price. Let’s look at the different features of RivalScan and see how it differs from other similar tools available in the market for a much higher price:


The use of Artificial Intelligence or Advanced Machine Learning

RivalScan utilizes Advanced Machine Learning to detect websites’ technologies, which is something that none of its competitors do. It is the only website profiling tool that makes use of AI for this reason and hence, has a better technology detection rate than its rivals.


In case the user learns about what software or technology their competitors are using, they can easily target the rival’s customers. If the person can successfully offer a better and improved version of the product or service at a lower price, they can be sure of prospecting sales and generating leads. This type of competitor targeting is healthy and creates a positive competitive environment where both businesses try to offer the best product to the customers.


Affordable pricing method

Many technographic information tools in the market fail to become successful or fail to get more customers because of their high prices. RivalScan has found a solution to this problem by adopting a pricing method called Credit Based pricing, where the users pay only for the data that they asked for in the first place.


Affordability becomes a significant selling point, and RivalScan wins in this category, all thanks to its low pricing. Since many people can afford this tool’s services, its rivals might have to go for a competitive pricing strategy or offer something that RivalScan does not. Either way, it will be a win for RivalScan.


Taking into consideration the low price of RivalScan, users will pay comparatively lesser than when they used other tools like BuiltWith. The total cost will reduce, and hence, this user can now reduce the price of their own service or product. Once the price of a service or product goes down, it is sure that more people will start paying for it. As such, lead generation and sales prospecting are possible.


Advanced overall integration

RivalScan has partnered up with Zapier to make the user’s job of integration much user. With Zapier, this website profiling tool now has a connection with over 2000 applications. A person can easily and quickly import the leads, data, and information from RivalScan to another application. In a nutshell, this partnership with Zapier has improved the integration function of RivalScan.


It does not end there. RivalScan also uses an advanced Application Programming Interface, which allows users to integrate with their own websites or applications effortlessly.


An ever-growing database

RivalScan has over 60 million websites in its database during the Beta phase. The aim is to increase this number to 250 million within the first month after its launch. This number’s significance is that even its biggest competitor, BuiltWith, has been in the market since 2017 and has only 178 million active sites. RivalScan is planning to exceed this number within the launch month itself.


As for the detected technologies, the number has crossed 2500. This number keeps increasing every day and shows no sign of slowing down. The goal here is to reach 20000 development technologies by the end of the first year.


A comprehensive data collection about competitors

This feature is perhaps the most important one for this article. In order to compete with rivals, it is best to prepare as much as possible and, in this case, get as much information about competitors as possible. There are many types of data that RivalScan collects from different websites, including their social media websites.


Social media accounts, emails, and addresses are beneficial to get an idea of what the competitor is about, where it thrives and where it can improve. A user can take notes and upgrade themselves to as a better and improved version of their competitors.


A review of BuiltWith’s features

BuiltWith is another website profiling tool like RivalScan, with similar features and benefits. It is safe to say that RivalScan is an improved version of BuiltWith. RivalAScan observed the market and carefully jotted down what was missing from the existing technographic segmentation tools. Then it proceeded to implement all the missing bits into a handy and accurate application.


BuiltWith’s main benefits are sales intelligence, market share information, and lead generation. As one can see, RivalScan also offers all these advantages. The only difference between the two is that BuiltWith is much more expensive than RivalScan.


BuiltWith provides its users with keyword-based lists, competitor comparison tables, exportable metadata, website traffic rankings, historical reporting based on technologies that people used in the past as well as today. It also offers detailed website profiles and a full trends history chart that is easy to understand.


Final thoughts

Competitive intelligence tools like RivalScan can help its users to get a better idea about their competitors and find ways to outperform them. It uses Advanced Machine Learning to stay at the top of the game of technology detection. The price of its services and the number of scanned websites give this tool’s competitors a run for their money.