RivalScans Competitive Intelligence Tools

Competitive intelligence tools like RivalScans offer an undeniable advantage to its users regarding marketing and sales. Let’s look at how this tool helps users gain the edge and take control of their target leads.


A short review of RivalScan’s features

RivalScan, as the name suggests, is a tool that tells its users what kind of technology a website is using to build itself. Here are some of the most distinctive features of RivalScan:


Advanced Machine Learning

The only website profiling tool on the internet that uses Advanced Machine Learning or AI for technology detection is RivalScan. Hence, their detection rate is comparatively much better than its competitors.


Advanced API

It uses an advanced application programming interface that allows the user to integrate with their own website or application without any hassle. RivalScan also partnered with Zapier to connect with over 2000 apps. Now, importing data between apps will be much easier.


Credit Based System method of pricing

RivalScan can keep their prices much lower than its competitors because they use a Credit Based System. The users will pay only for the data that they used or the information that they want, and nothing more than that.


Large database

The bigger the database, the more information the tool has, and the more accurate their conclusions based on the information will be. RivalScan has already scanned over 60 million websites in its Beta phase, and it plans to increase this number to a whopping 250 million within the first month of launch.


A short review of BuiltWith’s features

BuiltWith has similar features with RivalScan and works almost the same way as its more affordable alternative. There is no point in beating around the bush. Hence, we can directly say that the most significant advantage that RivalScan has over BuiltWith is that the first option is much cheaper and affordable than the latter due to its Credit Based Pricing System.


Besides the pricing method, RivalScan is one step ahead in the technology detection game, thanks to the Advanced Machine Learning that they utilize. These two points are probably the only differences between the two that are worth mentioning. Regardless of these points, BuiltWith is an excellent tool with many features like:


  • Generation of leads by using its 38k technologies and 270 million websites
  • Analysis of the market using market share information
  • Keeps its users alert and notified about any new changes in the websites of interest
  • Integration with CRM using different types of marketing and sales software
  • Understanding the prospect’s requirements and improving conversions
  • Provides data that covers the entire market
  • Helps in informing users about the risks that their websites might face
  • Filtering information to suit the needs and requirements of its users


Gaining a competitive advantage in marketing and sales with RivalScan 

The success or failure of a website or business depends on how well they carry out the marketing and selling processes. Marketing includes advertising and anything related to how a person can expose their target audience to their product or service. The next process is selling, where this marketed product or service gets exchanged for consideration.


The question that arises is: how can a person gain a competitive advantage in marketing and sales using the information and data that RivalScan has provided? The technology detection method of RivalScan has one of the best detection rates in the market. With this accurate information, a person can figure out what their rivals are using and make a forecast.


This forecasting will be possible because once they learn about what technologies their competitors are using, they can study those who used the same technologies in the past and how they faired in the market. It is a significant element of a successful marketing strategy.


Learning about the pricing methods and features of the competitor’s product or service is another important point. It can give the user an idea regarding how they should price their products and services. And if they can price them lower than the rivals’ prices, it will skyrocket their sales.


There are over 60 million domains scanned by RivalScan already during its beta phase. Adding another 190 million to this number and making it a total of 250 million in the first month is the goal. It will not be difficult for RivalScan to provide its users with all the information they might need considering the vast amount of data it collects.


Using RivalScan data for specifically targeted LinkedIn ads

If anyone is wondering why LinkedIn ads that target specific companies is important, there is a straightforward answer. It gives a person more control over their targeted leads and improves accuracy by a considerable margin.


Here are some reasons why targeting a company based on what type of software they use is favorable:


  • Firstly, it helps in hooking the rival’s clients and making them switch to another product or service
  • Secondly, it allows a user to suggest or recommend their partnership’s solutions and services
  • Thirdly, it can increase a user’s blog engagement


Now that readers know why it is crucial, it is time to get into how it happens:


  1. Use RivalScan to find out what technology the user’s competitor uses
  2. Export the information gathered to LinkedIn’s Account Targeting
  3. Create different “matched audience” list for every competitor or a single list of their customers
  4. Lastly, the user can create a campaign with the new lists made in the previous step


The process of making target specific ads for better conversion and more effective reach starts with data collected and provided by RivalScan. Hence, it is in everyone’s interest to avail of this affordable website profiling’s services.


Final thoughts 

There are many things that a competitor website analytics service like RivalScan can do. From generating leads and targeting these leads to putting up company-specific ads on websites like LinkedIn, the possibilities are endless. Getting the upper hand in marketing and sales is one of the most beneficial advantages of using a website profiling tool like RivalScan.




Competitor Targeting with RivalScan

In an increasingly competitive world, both in the digital and physical worlds, even surviving becomes a massive challenge. One thing that anyone or any website should do is stay on top of the game by knowing everything they can about their competitors or rivals. With the help of RivalScan, a website profiling tool that helps in prospecting sales, a person can have their rivals below them.


Now readers must be wondering, how can this tool carry out this function? How can RivalScan help in spotting a product competitor and get knowledge about their website technology for the users’ benefit? Continue reading to find out more.


A review of RivalScan’s features

RivalScan is a type of software or tool that provides technographic information. It can help users to target their competitors or rivals using the information RivalScan offers for an affordable price. Let’s look at the different features of RivalScan and see how it differs from other similar tools available in the market for a much higher price:


The use of Artificial Intelligence or Advanced Machine Learning

RivalScan utilizes Advanced Machine Learning to detect websites’ technologies, which is something that none of its competitors do. It is the only website profiling tool that makes use of AI for this reason and hence, has a better technology detection rate than its rivals.


In case the user learns about what software or technology their competitors are using, they can easily target the rival’s customers. If the person can successfully offer a better and improved version of the product or service at a lower price, they can be sure of prospecting sales and generating leads. This type of competitor targeting is healthy and creates a positive competitive environment where both businesses try to offer the best product to the customers.


Affordable pricing method

Many technographic information tools in the market fail to become successful or fail to get more customers because of their high prices. RivalScan has found a solution to this problem by adopting a pricing method called Credit Based pricing, where the users pay only for the data that they asked for in the first place.


Affordability becomes a significant selling point, and RivalScan wins in this category, all thanks to its low pricing. Since many people can afford this tool’s services, its rivals might have to go for a competitive pricing strategy or offer something that RivalScan does not. Either way, it will be a win for RivalScan.


Taking into consideration the low price of RivalScan, users will pay comparatively lesser than when they used other tools like BuiltWith. The total cost will reduce, and hence, this user can now reduce the price of their own service or product. Once the price of a service or product goes down, it is sure that more people will start paying for it. As such, lead generation and sales prospecting are possible.


Advanced overall integration

RivalScan has partnered up with Zapier to make the user’s job of integration much user. With Zapier, this website profiling tool now has a connection with over 2000 applications. A person can easily and quickly import the leads, data, and information from RivalScan to another application. In a nutshell, this partnership with Zapier has improved the integration function of RivalScan.


It does not end there. RivalScan also uses an advanced Application Programming Interface, which allows users to integrate with their own websites or applications effortlessly.


An ever-growing database

RivalScan has over 60 million websites in its database during the Beta phase. The aim is to increase this number to 250 million within the first month after its launch. This number’s significance is that even its biggest competitor, BuiltWith, has been in the market since 2017 and has only 178 million active sites. RivalScan is planning to exceed this number within the launch month itself.


As for the detected technologies, the number has crossed 2500. This number keeps increasing every day and shows no sign of slowing down. The goal here is to reach 20000 development technologies by the end of the first year.


A comprehensive data collection about competitors

This feature is perhaps the most important one for this article. In order to compete with rivals, it is best to prepare as much as possible and, in this case, get as much information about competitors as possible. There are many types of data that RivalScan collects from different websites, including their social media websites.


Social media accounts, emails, and addresses are beneficial to get an idea of what the competitor is about, where it thrives and where it can improve. A user can take notes and upgrade themselves to as a better and improved version of their competitors.


A review of BuiltWith’s features

BuiltWith is another website profiling tool like RivalScan, with similar features and benefits. It is safe to say that RivalScan is an improved version of BuiltWith. RivalAScan observed the market and carefully jotted down what was missing from the existing technographic segmentation tools. Then it proceeded to implement all the missing bits into a handy and accurate application.


BuiltWith’s main benefits are sales intelligence, market share information, and lead generation. As one can see, RivalScan also offers all these advantages. The only difference between the two is that BuiltWith is much more expensive than RivalScan.


BuiltWith provides its users with keyword-based lists, competitor comparison tables, exportable metadata, website traffic rankings, historical reporting based on technologies that people used in the past as well as today. It also offers detailed website profiles and a full trends history chart that is easy to understand.


Final thoughts

Competitive intelligence tools like RivalScan can help its users to get a better idea about their competitors and find ways to outperform them. It uses Advanced Machine Learning to stay at the top of the game of technology detection. The price of its services and the number of scanned websites give this tool’s competitors a run for their money.



RivalScan vs. BuiltWith vs. Wappalyzer

RivalScan, Builtwith, and Wappalyzer are all data vendors that offer website scanning services to identify technologies. If you’re looking for some professional help and excellent providers in the technographics field to help you find what CMS or technology your competitors are using, the vendors mentioned above are a great choice! RivalScan is often mentioned as a great alternative to both BuiltWith and Wappalyzer.

All three providers have some similarities in their features and services. However, there are obviously some differences as well, some of which we’ll discuss in this article. You can go through the differences in their offerings and opt for the one that suits you best.

RivalScan – an alternative to BuiltWith and Wappalyzer:

RivalScan is one of the most advanced providers in the realm of technographics. The unique thing about this company is that it uses Advanced Machine Learning or AI for Technology detection. They are the first company in the technographics space to use such an advanced technology detection system. Thus, RivalScan has a better technology detection rate than other similar providers.

RivalScan provides a wide range of features, including a full website stack information system that detects over 2,500 technologies daily, advanced API, 60,000,000 domains (higher than large competitors like BuiltWith), custom scan, broad dashboard, technology monitoring, track technology trends, and lots more.

Another impressive thing about RivalScan is that it is one of the most reasonable companies with so much to offer. With a unique Credit Based System, RivalScan is able to achieve lower prices than their competitors like Wappalyzer and BuiltWith. They also offer a Team System completely free of cost.

Organic Data:

The data collected through RivalScan’s browser extension is completely organic. Note that websites scanned by web crawlers alone won’t reveal your competitor’s popularity or traffic generated by real people. Hence, RivalScan’s data primarily comes from its browser extension and augmented by internal crawlers to get all necessary information such as metadata and contact details.

Thus, RivalScan can easily access and analyze websites that crawlers cannot detect, such as ones behind a login.

Data Accuracy:

RivalScan is one of the most, if not the most accurate profiler in the technographics field. It uses advanced integration with Zapier for connection to more than 2,000 applications. This means it is possible to easily import leads and other information into any kind of application.

It has a large community and user base of developers on an international level. Hence, RivalScan’s technology fingerprints come under strict and constant inspections. Developers are continually coming up with improvements. And they update their data continuously to ensure they include only active and genuine websites in their technology lookup feature and lead lists.

Browser extensions:

RivalScan boasts its free and extremely popular browser extension, which has more users as compared to other competitors. This is because a larger user base leads to the discovery of more websites and a wider platform to check website traffic. Also, a dedicated user base provides crucial reviews and feedback that helps better the product.

Another great thing about RivalScan’s browser extension is that it can operate on local networks and even offline.


Though RivalScan operates on some of the most advanced technologies to provide the best services to its users, it designs its products and features in such a way to make it accessible to anyone. The browser extension remains free, and anyone can use it without setting up an account. Also, you don’t have to pay any expensive fees to use RivalScan’s products, including the APIs.

AI for Technology Detection:

As said earlier, RivalScan is the first of its kind to utilize an Advanced Machine Learning for detecting technologies. No other competitors make use of this system. Let’s take a look at some of the benefits that come along with an Advanced Machine Learning system:

Advanced Analytics – Businesses are becoming more customer-centric. And a system like Advanced Machine Learning helps you get more detailed insights about the behavior pattern and journey of prospects. Hence, you’re able to craft service or product in such a way that it attracts their interests.

Increased technology detection rate – RivalScan has a better technology detection rate than other companies because of the adoption of Advanced Machine Learning. It currently detects more than 2000 web applications, which are only increasing daily.

Accurate Technology Monitoring – The Advanced Machine Learning system increases data accuracy. RivalScan can automate the addition and removal of technologies faster than other competitors. Also, you can opt for receiving emails and get notified whenever technology changes.

One Primary Focus:

RivalScan focuses on one major aspect; to detect and monitor the technologies of websites. And it does this job extremely well. Additionally, it provides advanced features and tools to reveal accurate and quick technographics data.

RivalScan is an independent provider for several years now and has built a reputation for being one of the best and most accurate website technology profilers. Along with unmatched and advanced features, the company also focuses on providing superior customer support service. You have the option to either live chat or email the company to get started on your technographics journey today!

Disclaimer: RivalScan is not affiliated, associated, authorized, endorsed by, or in any way officially connected with BuiltWith™, Wappalyzer or any other brand. All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Limitation of warranties: The information on this website is provided “as is” without any representations or warranties, express or implied. RivalScan (a.k.a. LineLogic, Inc.) makes no representations or warranties in relation to the information above.


What are Technographics: The Ultimate Guide

What are Technographics?

For several B2B companies, especially those dealing with SaaS products, the technology or software their target accounts use is a vital element. But, how can we get such useful insights? This is where technographics walks in!

Technographics are a market research method related to profiling target accounts and prospects based on their technology stack. Similar to Firmographics and Demographics, Technographics are another kind of market segmentation.

Today, the majority of businesses depend on technology as fuel for company success and growth. Hence, a methodology like technographics becomes extremely crucial to understand the target accounts’ technology stack, how to know what platform a website is using, and related activities.

Technographic profiling helps you answer questions such as:

  • What technology (hardware or software) does your target account and audience use?
  • Do they invest in remarketing technology?
  • What kind of marketing automation do they use?

The primary aim of technographic data and profiling is to make you aware of who you’re up against and help you stay in the competition.

Why are technographics important?

As said earlier, technographics are a criterion just as firmographics and demographics. However, while firmographics and demographics describe companies, people, and their behavior, the former describes the target account and audience’s technologies.

Several B2C and B2B companies depend on firmographics and demographics to get information about their clients. But if we look at it closely, these two elements are extremely different from each other, leading to massive gaps and disadvantages in understanding the target account. This is where technographics come in. It acts as an arm or link between firmographics and demographics and completes the triangle.

Today, businesses and marketers’ biggest challenge is to distinguish themselves and stand out from an ever-increasing pool of competitors. In a certain study made by a professional service company, RSM, it was found that about 12,000 software development companies were started in 2018 alone. So, the question remains how to beat others or have a top spot in such a competitive market? This is exactly why you need to have effective technographic capabilities.

When you use technographic data, you can easily understand a prospect’s technology stack and interests. Hence, you get the upper hand in identifying opportunities and also providing superior customer service. Remember, in a world where there are thousands of equal services and solutions, the ones which provide better customer experience have a better chance of winning!

Role of Technographics in Sales and Marketing:

Technographics are super important in sales and marketing. Why? Because technographics profiling reveals the audiences that use the services and products offered by your competitors. This information gives an edge to sales and marketing teams as they can use such technographic data for lead generation, identify market opportunities, and tailor sales processes with personalized messages.

This way, technographics can give you an idea about your target audience before you start engaging and converting them into dedicated customers.

Benefits of Technographics Profiling:

You may ask, what kind of insights can your target account’s technology stack offer? Or what kind of advantages do you get through technographics data? For one, a company’s technology stack can speak volumes about what kind of technology the target account is interested in, the company’s niche, and any other information related to technology.

Let’s take a closer look at some of the advantages of technographics profiling:

Enhanced Sales Productivity:

Did you know? Sales reps spend about 63% of the time on works that don’t generate income. Out of the 63%, about 1/5th is spent on profiling and contacting ideal clients.

Technographics can cut down this wasted time by providing accurate data of your Total Addressable Market (TAM). Hence, by using technographics data, salespersons can focus more on selling and generating income instead of finding clients to sell to.

Improved Sales Conversations and Interactions:

Technographics can highly benefit companies that depend on Account-Based Marketing (ABM). Using technographic data, you’ll be able to get more insights about your target account’s firmographic and demographic criteria. This can help improve sales pitches, messaging, and the overall harmony between sales and marketing departments.

Through technographics, you’ll be able to create more effective ads and emails that your prospects want to hear. This way, you have a better chance of getting customers as you’ll be contacting valid leads that are fit for your products or services.

Better Customer Retention:

Attracting customers is just the first step. The ultimate goal is to retain the customers by offering them a superior experience. Technographics data makes this possible by helping you identify at-risk accounts and propose better solutions that guarantee better customer satisfaction. Hence, satisfied customers will continue business with you!

Additionally, technographics data will give you an insight into what other competitors are offering that attracts customers. This way, you can introduce the same or similar services and products to retain existing customers and attract new ones.

How RivalScan Builds Technographic Profiles:

RivalScan has been among the top competitors in the realm of technographics for quite some time now. As a result of our experience and expertise in the field, we have garnered over 60,000,000 domains in our database during BETA. With our platform, you can easily identify what development technologies a website uses.

We provide Full Website Stack Information, including detecting more than 2,500 different technologies, which is only growing regularly. With our user-friendly tools and features, it has never been easier to access technographic data and gain insights into all kinds of prospects!

At RivalScan, you can build targeted lists of prospects as per the technologies that they use. Use our Search feature to scan a website of your own or order scans of custom websites and get preferred technographic insights and data.

Monitor your target accounts’ technology stack and get notified of any changes through messages and emails. We also offer instant technology lookup features and real-time website scrapings.

Disclaimer: RivalScan is not affiliated, associated, authorized, endorsed by, or in any way officially connected with BuiltWith™, Wappalyzer or any other brand. All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Limitation of warranties: The information on this website is provided “as is” without any representations or warranties, express or implied. RivalScan (a.k.a. LineLogic, Inc.) makes no representations or warranties in relation to the information above.