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Find Out What Platform or CMS a website is using

One of the most common questions among online marketers, developers, SEO specialists, or security researchers has got to be – ‘What CMS is this website using?’ If this sounds familiar to you, you’re most probably wondering how to know what platform a website is using!

So, without wasting any more time, let’s jump straight into the article and learn the different ways to check the CMS or technology of a website!

Before anything else,

 

What is CMS?

In a nutshell, Content Management System (CMS) is a software that a company uses to build, modify, and manage its website and content. It contains two separate branches – CMA or Content Management Application and CDA or Content Delivery Application. The former helps you create and manage content on your website, while the latter acts as a back-end interface, where you can store and upload the content to your website.

When you detect the CMS of a particular website, you can start performing vulnerability scanning. For instance, if your competitor uses a WordPress website, you can try to exploit well-known WordPress security vulnerabilities.

Some of the most popular CMS include Shopify, WordPress, Wix, Magento, Joomla, etc.

Now, let’s take a look at the two broad ways to find out what Platform or CMS a website is using:

 

The Quick Way:

If you want to instantly identify technology on websites or what eCommerce platform and CMS a website is using, you can install the RivalScan browser extension. Our browser extension will easily help you check sites that you visit and let you know the website’s technologies.

Or, you can also make use of our online technology lookup feature if you don’t want the hassles of installing an extension. If you’re into some sort of market research for any kind of software product, the online technology lookup tool can be a great way to identify prospects.

You can expect the search results to be instant and find more detailed information along with the list of identified technologies.

 

The Hard Method:

RivalScan can identify CMS or technologies by some other complex ways like inspecting HTTP headers, websites’ source code, JavaScript variables, cookies, and many more. This method is not as straight-forward and easy, but you can still do it by hand. Here are a few examples:

 

How to find out if a website is using Shopify:

Shopify is one of the most popular eCommerce solutions meant for setting up online stores. Several websites make use of this popular platform today. You can easily identify a website using Shopify by checking its subdomain “shopify.io” However, note that more professional websites often use a custom domain.

The most reliable way of finding out if a website is using the Shopify platform is to check whether the page has the global “Shopify” JavaScript variable. To do this, you can follow the following steps:

Open the developer tools (Shift + CTRL + I on Windows/Linux or, + ⌘ + I on macOS)

Type “Shopify” in the space provided, followed by return.

If the website uses Shopify, it will reveal a JavaScript object in the output.

If Shopify is not in use, an error will pop up saying ‘Shopify is not defined.’

 

How to find out if a website is using WordPress:

WordPress is another popular CMS used by thousands of businesses. It is quite easy to identify a website using WordPress through its source code. In general, a CMS usually puts a meta tag with the name and version of the CMS used.

To check this, you can right-click on the website and select ‘view page source.’ Then, simply search for the generator meta tag.

<meta name=”generator” content=”WordPress 4.9.8″ />

Several other platforms use this tag as well. Hence, looking for this tag can be a good starting point to find out the CMS used by a website.

 

How to find what CDN or web server a website is using:

To find out what CDN a website is using, you start off by inspecting its HTTP headers. To view the headers of a web page, simply open the developer tools and select the ‘Network’ option.

Then, refresh the page to view all the network requests. If you only want to find out what CDN or web service the website is using, you might want to stick to the top requests and not the entire list.

You can click the first request option, which will then reveal a section of response headers. In this list, you’ll see a header under the title ‘server’ along with the name of the used CDN or web server.

 

How RivalScan Detects What a Website is Built With?

Currently, RivalScan can detect more than 2,500 different technologies, which is only increasing by the day. We also provide Full Website Stack Information, custom scans, easy API integration, and lots more. And the cherry on top is you get to enjoy all these benefits at a much lower price than other companies. We are able to achieve reasonable pricing with our unique Credit Based System.

The best thing about RivalScan is that we use Advanced Machine Learning/ AI for detecting technologies. We are the first companies in the field of technographics to incorporate Machine Learning. Thus, we can achieve a better technology detection rate than other similar companies in the market.

With our advanced Machine Learning/ AI System, we are able to automate and monitor the addition of new technologies in all kinds of websites and businesses.

 

In Conclusion:

You’ll find several ways and tools to find out what framework or CMS is used by a particular website. However, if you’re looking for a reliable, easy, and advanced technology checker, RivalScan is the go-to!

You can use our RivalScan APIs for easy integration and adding technology lookups into your own websites and projects. Or, you can even use the RivalScan lead lists to create a list of all the websites using a certain framework or technology.

 

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What are Technographics: The Ultimate Guide

What are Technographics?

For several B2B companies, especially those dealing with SaaS products, the technology or software their target accounts use is a vital element. But, how can we get such useful insights? This is where technographics walks in!

Technographics are a market research method related to profiling target accounts and prospects based on their technology stack. Similar to Firmographics and Demographics, Technographics are another kind of market segmentation.

Today, the majority of businesses depend on technology as fuel for company success and growth. Hence, a methodology like technographics becomes extremely crucial to understand the target accounts’ technology stack, how to know what platform a website is using, and related activities.

Technographic profiling helps you answer questions such as:

  • What technology (hardware or software) does your target account and audience use?
  • Do they invest in remarketing technology?
  • What kind of marketing automation do they use?

The primary aim of technographic data and profiling is to make you aware of who you’re up against and help you stay in the competition.

Why are technographics important?

As said earlier, technographics are a criterion just as firmographics and demographics. However, while firmographics and demographics describe companies, people, and their behavior, the former describes the target account and audience’s technologies.

Several B2C and B2B companies depend on firmographics and demographics to get information about their clients. But if we look at it closely, these two elements are extremely different from each other, leading to massive gaps and disadvantages in understanding the target account. This is where technographics come in. It acts as an arm or link between firmographics and demographics and completes the triangle.

Today, businesses and marketers’ biggest challenge is to distinguish themselves and stand out from an ever-increasing pool of competitors. In a certain study made by a professional service company, RSM, it was found that about 12,000 software development companies were started in 2018 alone. So, the question remains how to beat others or have a top spot in such a competitive market? This is exactly why you need to have effective technographic capabilities.

When you use technographic data, you can easily understand a prospect’s technology stack and interests. Hence, you get the upper hand in identifying opportunities and also providing superior customer service. Remember, in a world where there are thousands of equal services and solutions, the ones which provide better customer experience have a better chance of winning!

Role of Technographics in Sales and Marketing:

Technographics are super important in sales and marketing. Why? Because technographics profiling reveals the audiences that use the services and products offered by your competitors. This information gives an edge to sales and marketing teams as they can use such technographic data for lead generation, identify market opportunities, and tailor sales processes with personalized messages.

This way, technographics can give you an idea about your target audience before you start engaging and converting them into dedicated customers.

Benefits of Technographics Profiling:

You may ask, what kind of insights can your target account’s technology stack offer? Or what kind of advantages do you get through technographics data? For one, a company’s technology stack can speak volumes about what kind of technology the target account is interested in, the company’s niche, and any other information related to technology.

Let’s take a closer look at some of the advantages of technographics profiling:

Enhanced Sales Productivity:

Did you know? Sales reps spend about 63% of the time on works that don’t generate income. Out of the 63%, about 1/5th is spent on profiling and contacting ideal clients.

Technographics can cut down this wasted time by providing accurate data of your Total Addressable Market (TAM). Hence, by using technographics data, salespersons can focus more on selling and generating income instead of finding clients to sell to.

Improved Sales Conversations and Interactions:

Technographics can highly benefit companies that depend on Account-Based Marketing (ABM). Using technographic data, you’ll be able to get more insights about your target account’s firmographic and demographic criteria. This can help improve sales pitches, messaging, and the overall harmony between sales and marketing departments.

Through technographics, you’ll be able to create more effective ads and emails that your prospects want to hear. This way, you have a better chance of getting customers as you’ll be contacting valid leads that are fit for your products or services.

Better Customer Retention:

Attracting customers is just the first step. The ultimate goal is to retain the customers by offering them a superior experience. Technographics data makes this possible by helping you identify at-risk accounts and propose better solutions that guarantee better customer satisfaction. Hence, satisfied customers will continue business with you!

Additionally, technographics data will give you an insight into what other competitors are offering that attracts customers. This way, you can introduce the same or similar services and products to retain existing customers and attract new ones.

How RivalScan Builds Technographic Profiles:

RivalScan has been among the top competitors in the realm of technographics for quite some time now. As a result of our experience and expertise in the field, we have garnered over 60,000,000 domains in our database during BETA. With our platform, you can easily identify what development technologies a website uses.

We provide Full Website Stack Information, including detecting more than 2,500 different technologies, which is only growing regularly. With our user-friendly tools and features, it has never been easier to access technographic data and gain insights into all kinds of prospects!

At RivalScan, you can build targeted lists of prospects as per the technologies that they use. Use our Search feature to scan a website of your own or order scans of custom websites and get preferred technographic insights and data.

Monitor your target accounts’ technology stack and get notified of any changes through messages and emails. We also offer instant technology lookup features and real-time website scrapings.

Disclaimer: RivalScan is not affiliated, associated, authorized, endorsed by, or in any way officially connected with BuiltWith™, Wappalyzer or any other brand. All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Limitation of warranties: The information on this website is provided “as is” without any representations or warranties, express or implied. RivalScan (a.k.a. LineLogic, Inc.) makes no representations or warranties in relation to the information above.